Girls Ski Jackets

Why does Roxy just design Girls Ski Wear?

Roxy, a brand under Quiksilver Inc., primarily focuses on creating sportswear and lifestyle products for women and girls. Their specialisation in ski wear for girls is due to a number of reasons:

1. Market Niche: By focusing on girls ski wear, Roxy targets a specific market niche, allowing them to cater to the unique needs and preferences of female skiers. This specialisation helps them stand out in the competitive sportswear market.

2. Brand Identity: Roxy’s brand identity is centered around empowering and celebrating women and girls in sports and active lifestyles. Designing ski wear for girls aligns with their overall brand mission and values.

3. Quality and Fit: Ski wear for women and girls requires attention to fit and design that accommodates female body shapes and sizes. By concentrating on this segment, Roxy can ensure their products offer the best possible fit, comfort, and functionality for female skiers.

4. Aesthetic Appeal: Roxy is known for its stylish and trendy designs. By focusing on girls ski wear, they can create aesthetically pleasing products that appeal to young female skiers who are looking for fashionable yet functional ski wear.